Simba design concepts

Editorial heritage: a trusted countryside publication for the long-legged life. Guides lead; picks are “The Outfitters”.

• Guides lead, where the forecast’s biggest stream, website search income, lives.
• An expert, warm tone suits insurers and food brands.
• “The Outfitters” keeps affiliate links calm and credible.

Modern premium: white space, navy and one electric accent, with a product-led shop and a Journal for guides.

• Product-led layout is ready for the own-brand fleece in 2027.
• A neutral, international look sits as well in Berlin or Amsterdam as in Bristol.
• The Journal keeps guides tidy while the shop leads.

Playful character brand: stickers, rounded shapes, a friendly whippet mark, with community and the media kit up front.

• Community and the media kit serve the 30k-follower goal and brand deals.
• A sticker and badge style suits “Whippet life” tees and mugs.
• A playful tone fits TikTok, where the audience starts.